The Circle Ambassador Programme
A small, carefully chosen community of qualified professionals helping shape the gentle, honest guidance inside Circle Baby Care — and the calm education space we're building alongside it.
We don't ask you to sell anything
There is no affiliate scheme here, and that's deliberate. We price the app so parents get the best price from day one — not so we can fund commissions.
You bring expertise, not a sales quota. Your knowledge is worth more than a referral link. What we give back is a platform, a growing audience, and a webinar space you control.
No cost. No contract. No fees. Nothing to sell.
Every contribution is grounded in current, peer-reviewed guidance — not fads.
No shaming, no absolutes. Gentle language that respects tired parents.
Content lives in a calm library — never as pop-ups, sales, or push notifications inside the app.
Why twenty is better than one
The programme compounds. Each ambassador brings their own audience to a session or a mention. Every registration collects a name and email with explicit opt-in consent — never bought, never passed on without permission. A nutritionist's attendees may meet a sleep specialist next month, and a pelvic health physio the month after.
You gain reach you could not buy alone. Circle gains sign-ups. Parents get better help from more than one careful voice. Everyone in the circle benefits from everyone else's effort.
Webinars — free by default
The default, and what most ambassadors choose. We host the registration page, capture opt-in details, send reminders and publish the replay. Costs you nothing — we take 0%.
Want to charge? Apply and set your own price. Circle takes a 10% platform fee plus payment processing, so you keep around 88%. Switch back to free whenever you like, and keep your list.
You can also record a short introduction video for your profile — we suggest 5 to 15 minutes. Long enough for parents to get a sense of you, short enough to actually be watched.
Founding ambassadors
We're inviting applications now. This wall will fill up over the coming weeks as we welcome our first cohort.
Applications reviewed weekly
Applications reviewed weekly
Applications reviewed weekly
Applications reviewed weekly
Applications reviewed weekly
Applications reviewed weekly
Who we're looking for
We're purposefully selective. Ambassadors hold a current, verifiable qualification in one of the disciplines below, and share our commitment to gentle, non-judgemental support for families.
- Midwives
- Health Visitors
- Paediatric Nurses
- IBCLC Lactation Consultants
- Infant Sleep Specialists
- Paediatric Dietitians & Nutritionists
- Perinatal Mental Health
- Physiotherapists (pelvic health)
- Speech & Language Therapists
- • Currently registered / certified in your field (e.g. NMC, HCPC, IBCLC, BDA, or equivalent).
- • Willing to be named and briefly bio'd on this page.
- • Contributions align with current, evidence-informed guidance.
- • No product-pushing, MLM affiliations, or absolutist parenting ideologies.
- • Kind, plain-English tone. We edit for warmth.
The full detail — including freedom of expression, where the line sits on harmful or distressing content, and how concerns are handled — lives in the Ambassador Charter. You acknowledge it when you apply. Concerns or complaints go to care@circlebabycare.com.
- • A profile on this page, linked to your practice.
- • One free Circle Baby Care account for your immediate family.
- • Early access to our "Babinar" webinar platform (opening later this year).
- • Free webinars hosted at no cost — registration, reminders and replay included.
- • The option to apply to run paid sessions, keeping around 88% of ticket revenue.
- • A small honorarium for commissioned pieces.