Built for the people
who actually show up.

Becoming a father changed how I saw my wife. I watched her give everything she had to our daughter — feeding through the night, recovering from birth, and finding a new rhythm on almost no sleep — and I genuinely looked for ways to take care of her as well as she was taking care of our baby.

I tried. I really did. But some days the kindest question — “What do you need?” — was also the hardest to answer. When you’ve had thirty minutes of sleep, you’re feeding around the clock, and you can’t remember when you last ate, your mind goes blank. You don’t need another chart. You need someone to already know.

We used baby apps for over a year. They helped, but they felt cold. They were good at algorithms and timelines, but bad at the things that actually mattered: reassurance, education, emotional reinforcement, and telling the people around a new mother exactly how to help.

As we shaped Circle, my wife and I worked on it together — and we kept listening to other mothers along the way. We wanted the perspective to be complete: from a man trying to help, and from women who knew what it actually feels like. That balance is the whole point of Circle.

That is why we built Circle.

Circle is a calm, shared baby log, but it is also a quiet support system. It works out how old your baby is and gives the people in your circle — partners, husbands, grandparents, trusted caregivers — a short, practical list of things they can do right now. No one has to ask. No one has to guess. And when someone does think of something helpful, they can add it to the list so everyone else sees it too.

When the days roll into one and you are too tired to count, Circle tracks medicines like paracetamol or ibuprofen, counts how many doses have been given in 24 hours, and warns you if a safe limit is being reached. It is one less thing to hold in your head.

The app focuses more on you and your baby, and less on algorithms and fancy features nobody really asked for.